Thursday, September 06, 2007

Media Planning for Nonprofits

This week, I was the guest speaker to an audience of nonprofit organizations. The topic was media planning, and I provided an eight-step guide, media interaction tips and thoughts on how to develop a media relations campaign. At Standing Partnership, we serve several nonprofit organizations as clients, providing public relations, strategic communications and issues management services.

Not much, besides a promotion, is more re-affirming than standing before an audience as the expert in your field.

I was delighted with the reception, and thrilled at the number of people who talked to me afterward or sent a thank you e-mail, sometimes requesting additional information.

Thanks again to Wendy Brown and Jessica Burshell of CNE for organizing and publicizing the event.

Comment away if you'd like to learn more about media planning for nonprofits.

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Tuesday, September 04, 2007

CNE Brown Bag Lunch on Media Planning

I'll be dusting off my teaching skills and presenting a program for the Charlottesville Center for Nonprofit Excellence this Thursday. It's a brown bag lunch event, so pack your peanut butter and jelly and come on down to Live Arts for a lunch and learn opportunity.

The program topic is media planning for nonprofit programs and projects. I'll be taking the "class" through the steps to building a media plan, determining what's newsworthy about their programs and executing media strategy.

I hope to see you there! Details below:


Program/Project Media Planning
CNE Brown Bag Lunch
Date: Thursday, September 6 Time: 12 noon - 1:30pm.
Location: Live Arts, 123 E. Water Street
Presenter: Marijean Jaggers, Standing Partnership
Cost: Free for CNE members, $10 nonmembers

To find out more or RSVP, email jessica@thecne.org or call 434-244-3330.

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